A group of PAK47 Advocates from Russia recently submitted a short Project: AK-47 advertisement to the YOUTUBE Good Work at Cannes Lions Competition. Their work left us speechless.
Their plea is to "Stop This Freakshow with $7 a month. This video was created in an attempt to raise awareness of children being used as soldiers in SE Asia and Mexico. All it takes is $7 a month to rescue and rehabilitate one of these children and give them their childhood back. We hope you find this video shocking, because the reality is far more disturbing."
Visit www.projectak47.com to learn more.
Creative and Production are:
Publicis United & Publicis Modem Russia
Eugene Radewich — Creative Director
Vlad Sergueev — Creative Group Head
Alexey Sergeev — Art Director
Richard Williams — Copywriter
Kirill Strelnikov — Copywriter
Leonid Zhestkov — Production Director
Elena Viter — Producer
Bazelevs Production House
Konstantin Maximov — Director
Elena Ivanova — DOP
Andrew Pankratov — Art-Director
Sergey Ageev — General Producer
Valeria Babourina — Line Producer